Rethinking Event Management

Tools of Trade Event Management
Tools of Trade Event Management

Managing events across a large statewide organization with diverse regional branches became chaotic without proper tools. Seeking to streamline event management, our client required a solution providing visibility, flexibility, and ease-of-use. Through evaluation, we identified cost-effective software delivering needed Gantt chart features while remaining intuitive for daily use. Our phased implementation framework planned a smooth transition. The objective was an easily adoptable solution that achieved the client’s goals of streamlining cross-regional event management and reduced overlap. This case study demonstrates how finding the strategic solution can transform disjointed event management into an efficient process while meeting requirements.

Client Background

Our clients, a dynamic statewide organization with an advisory board, local leadership, and approximately 1000 members, aimed to streamline event management processes across its five diverse branches/divisions. They sought our advice just before heading into an implementation of tools that ultimately would date their process and not meet their requirements, adding on additional manual processes; ultimately it would prove cumbersome for maintenance.

The challenge lay in the limited capability of their existing system—reliance on Gmail and spreadsheets—which hindered their ability to effectively manage events and lacked the requirement of Gantt-chart-like functionalities. Stakeholders included upper management desiring the Gantt chart and day to day management along with ease of use, flexibility and visibility across regional teams in addition to adding visibility to streamline events, reduce overlap, and increase awareness of cross-regional activities both internally and publicly. Additional stakeholders included the Marketing and Events Management teams which would ultimately be responsible for practical application of any system rolled out.

Solution Overview

We carefully evaluated multiple options and selected a low-cost solution seamlessly that provided Gantt-chart-like features, task and event management system, meeting stakeholder requirements and improving accessibility. We chose Github Projects as a solution for this particular request because of its flexible customization. It was found to be one of the most functional and flexible tools available and beat out competitors like Asana, Trello and Google Calendar. For this very specific client request, Github Projects part of the Github platform, met the requirement.

A project is an adaptable spreadsheet, task-board, and road map that integrates with your issues and pull requests on GitHub to help you plan and track your work effectively. You can create and customize multiple views by filtering, sorting, grouping your issues and pull requests, visualize work with configurable charts, and add custom fields to track metadata specific to your team. Rather than enforcing a specific methodology, a project provides flexible features you can customize to your team’s needs and processes.

– Github Projects

To validate its potential effectiveness and alignment with the client’s requirements, we proceeded to construct a Proof of Concept (PoC). This PoC provided a tangible demonstration of the solution’s adaptability, leveraging the regions and existing events, while demonstrating sustainability of organization’s dynamic structure.

The PoC not only showcased the tool’s ability to meet upper management’s desire for Gantt charts but also addressed the day-to-day management requirements. Its intuitive interface, flexibility, and the enhanced visibility it offered across regional teams served as compelling evidence of its suitability.


We utilized the Technikole Implementation framework, refined through feedback from our Proof of Concept review, as a guiding principle throughout the process. This approach ensured a seamless plan to transition to the new system, preserving essential functionalities. By adopting this dynamic solution, we planned to successfully improve event management without compromising the flexibility to revert to previous methods when needed.


The transition is expected to be highly successful and adoption widely embraced. The planned implementation not only met the efficiency needs, it included Gantt-chart-like functionality, was flexible and also introduced a more robust and dynamic event tracking solution. As an added bonus it was low cost and a tool that fit within their industry. The selected tool for the job, ensured streamlined cross-regional event management while retaining the flexibility to adapt to evolving needs.

Conclusion and Call to Action

This case study demonstrates how finding the right tool for the job through seasoned advisory services and a strategic transition to a more dynamic event management system can significantly improve operations. For organizations seeking similar enhancements in event management, our advisory services stand ready to provide tailored solutions and guidance.

Created by |

Leave a Reply

Your email address will not be published. Required fields are marked *