Linkedin Tricks for Business

The message below is for business owners who desire to do business via LinkedIn

Its true, between both of my roles, I spend a good portion of my week seeking out innovators, potential partners, and brilliant minds for collaboration. My platform of choice for this professional matchmaking? LinkedIn. It’s the world’s largest professional networking event, happening 24/7. But I’ve got to tell you, some of y’all are playing a game of professional hide-and-seek, and people with actual opportunities don’t have time to play.

Here’s the scene, and I know you know it. I come across your profile. The headshot is professional. The banner image is crisp. You’ve got a compelling headline, a well-written “About” section, and a list of experiences that shows you know your stuff. I’m impressed. I’m intrigued. I’m ready to connect, to talk business, maybe partnership or opportunities…

So, I do the logical next thing: I look for how to contact you. I click that little “Contact info” link, my cursor hovering with anticipation, and… nothing.

Crickets. Tumbleweeds. Just a lonely URL to the very same LinkedIn profile I’m already on. It’s the digital equivalent of someone asking for your number and you just pointing back at your own face. Ma’am, sir… what am I supposed to do with that?

Now, the hunt begins. I open a new tab and start my search. But your name, as lovely as it is, isn’t exactly unique. There are 17 pages of people with your name, and your business name isn’t immediately obvious on your profile. I don’t know what your website is called, and you haven’t given me a single clue. After three minutes of scrolling, I give up. Not because I don’t value what you might bring to the table, but because my time is valuable, too. I’ve moved on to the next person, the one who actually laid out a welcome mat instead of a series of hurdles.

You lost an opportunity you never even knew you had.

Let me be clear: If you are an entrepreneur, a consultant, a non-profit leader, or anyone trying to conduct business, your goal should be to make it laughably easy for people to connect with you. Every extra click you force a potential client or partner to make is a chance for them to lose interest.

Having an incomplete contact section on LinkedIn sends a few messages, none of them good:

1. “I’m not serious about business.” You’re treating the platform like a resume holder instead of an active business development tool.
2. “I lack attention to detail.” If you missed something this fundamental, what other details are you missing in your actual work?
3. “I’m not tech-savvy.” If you’re in tech and proclaiming a world of digital transformation, this is not the signal you want to be sending.

The fix is so simple, it’s almost offensive that we even have to discuss it.

Your 60-Second Fix to Becoming Findable

Go to your LinkedIn profile. Right now. I’ll wait.

1. Click “Edit contact info” (it’s usually a little pencil icon near your name or in the top section).
2. A pop-up window will appear. Look at all that beautiful, empty space just waiting for information!
3. Add your Website URL. Your business website. Your portfolio. Your Linktree. Something! Give me a place to see your work in its natural habitat.
4. Add your Email. A professional email address, not the one you made in 2002. This is a direct line for proposals, inquiries, and opportunities.
5. Add your Phone Number (optional but powerful). If you have a business line, add it. It screams “I am accessible and ready to talk.”

Click “Save.” That’s it. You’ve just increased your chances of being discovered by someone like me tenfold.

This isn’t just about filling in blanks on a social media profile. It’s a critical piece of your digital presence and a reflection of your professional readiness. Your digital transformation journey is built on thousands of small, intentional steps that align to present a clear, compelling, and accessible brand to the world.

If you overlooked this simple step, what other cracks might exist in your digital foundation? Are your systems truly working for you, or are they, like an empty contact field, silently costing you?

Let’s make sure opportunity doesn’t just knock, but knows exactly which door to use.

Ready to get your digital house in order and build a strategy that makes you undeniably findable? Schedule a consultation with Technikole today.