Email Changes in 2024 You Need To Know for Your Small Business

If you are still conducting business from your @gmail.com account, they may not be!

It’s time to level up and give your business the professional edge it deserves with a custom domain because things are changing in 2024. That’s right as of this month your emails coming from your coveted @gmail.com address may be going straight into junk mail for your entire distro list. Imagine being blacklisted from sending email to your customers. That’s what you are risking. The time as come to get it right.

Email is an essential tool for communication in today’s business landscape. However, relying solely on a generic @gmail.com address may begin holding your business back. Googles recent announcement regarding new requirements for bulk email senders (over 5000) underscores the importance of having a professional email setup. They are setting more strict guidelines for commercial (business) email distribution and began enforcing this guidance in February 2024.

Its time listen up and pay close attention to this one because it affects your business!

Technikole Logo 2024, Dark Background Use, White letters

If you send over 5000 emails for your business its time to consider using a custom domain, you not only enhance the credibility and professionalism of your brand but also ensure better deliverability and security for your email communications. A custom domain is step 1 along your digital transformation if you do not already have a digital home.

Here’s are some reasons why it’s time to give your business an upgrade:

  • Professionalism: A custom domain lends credibility to your business and instills trust in your customers. It signals that you’re serious about your brand and committed to providing a professional experience.
  • Brand Identity: Your email address is often the first point of contact with potential customers. With a custom domain, you can reinforce your brand identity and make a memorable impression that sets you apart from the competition.
  • Email Deliverability: Using a custom domain improves email deliverability and reduces the likelihood of your messages being marked as spam. This ensures that your important communications reach their intended recipients without delay. Be sure to read the upcoming changes effective February 2024.
  • Security: Custom domains offer greater control and security over your email infrastructure. You can implement advanced security measures and authentication protocols to safeguard your sensitive information and protect against cyber threats.

Technikole Consulting supports your digital transformation with the acquisition of a digital home also known as a custom domain (or two or three). We specialize in helping you to be technically savvy and this is a vital part of that if you don’t already have one. We handle domain acquisition, email forwarding, website hosting and can even get you started with one of those easy to use email & marketing platforms. We’ll handle all the technical stuff so you can get back to creating great emails to communicate with your clients. This is the easy part of digital transformation that helps you to “be technically savvy.”

Upgrade your email experience today and take your business to the next level with a custom domain. Select an option below to get started or learn more about our services and how we can help you throughout your digital transformation.

We look forward to helping you unlock the full potential of your email communications with a custom domain.

Start Your Transformation

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