Technikole Future Tech Definition: Account-Based Marketing (ABM)
Glossary

Account-Based Marketing (ABM)

Techniverse invites you to discover: Account-Based Marketing (ABM)

Account-Based Marketing (ABM)

Future Tech Definition: A strategic marketing approach that targets specific key accounts or account segments, usually in B2B marketing. It involves creating personalized campaigns that resonate with each targeted account, rather than targeting a broader audience.

Technikole's Take

"Understanding Account-Based Marketing (ABM) is critical for achieving technical independence in the modern landscape."