Customer Experience

Customer Experience

Future Tech Definition: Customer Experience (CX) encompasses all interactions and touchpoints that a customer has with a business or brand throughout their journey. It includes every interaction from initial awareness and engagement to purchase, post-sales support, and ongoing relationship management. Customer experience focuses on creating positive, meaningful, and personalized experiences that meet or exceed customer expectations, build loyalty, and drive customer satisfaction and advocacy. It involves understanding customer needs, preferences, and pain points and designing processes, products, services, and interactions to deliver exceptional customer experiences.